In legacy systems, data is spread across tools. For those who are not developers or simply not IT savvy, it can be difficult to query data from solutions with multiple points of access.
Maintaining this complex technology base requires dedicated resources from the brand development team, making it difficult for marketing teams to leverage on their own. This slows down the time it takes to implement technical solutions.
Some of these legacy systems may contain some data, but notqatar phone number library enough to effectively engage customers, due to the complex integration of new third-party solutions. Here again, teams rely on developers to provide the additional support needed. All this means that choosing the right CDP for your business is important. For fast-growing businesses, a platform that is ready to include most databases is ideal.
The Only Way Forward: A Single Client Platform with CDP
To meet the demands of the future, brands and their employees need to think bigger. To connect your e-commerce base with your customer base, you need a single customer platform that has a CDP that provides its database layer.
So you can consolidate, store and query all data from one customer database, create and automate a personalized, multi-channel experience, increase communication with your customers and use your own data to increase revenue.
With a customer data platform like Passteam , you can collect customer data from multiple sources, segment customers, personalize communications and emails, and create automations.