Build a free tool to generate B2B sales leads HubSpot offers a free CRM. Crazy Egg provides a free Heatmap tool. Ubersuggest offers free SEO analytics reports. Notice a pattern? For SaaS and tech companies, one of the best B2B lead generation strategies I’ve witnessed is a free tool. When looking for how to generate B2B leads, a free tool works because: It allows leads to “try before they buy.
It gives you a solid opt-in offer that attracts high-quality leads into your sales funnel. In our early days, we used this exact tactic at Leadfeeder to get users to find and refer leads to us. It’s worked so well that we still uae business email database offer free trials today! Also, here, you can check 11 steps to set up a lead generation strategy for your tech company. 5.
Use Quora Q&As to generate more B2B sales leads Using content to educate buyers and answer burning questions is nothing new. The challenge that most B2B marketers face is: Getting content in front of buyers. And finding questions that buyers are asking. Quora (or other forums) solves both of these problems. As a social Q&A site, Quora is an underestimated platform for B2B lead generation.