"Good" Tools: Solidarity 2.0 . Because it illustrates how the Internet can also help those who need us most

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Online Reputation : Tourism 2.0 and Online Reputation. Where do I start? An excellent interweaving of two very important topics on the Internet today.

Success in Real Cases : The 4 factors of success of an Online Campaign ; The 7 lessons of an Online Campaign . Because they are based on the strategy that Obama followed in the Online environment, on how he obtained much more financing this way than with the traditional method, the steps they followed, how they integrated the strategy into the messages to communicate...

Social Networks : “See you on Facebook”: Why we like (or not) social nurse data networks ; Social Networks 2015. Both entries, treated in a masterful way without entering into opinions or prejudices, demonstrate the importance and impact of social networks in the daily lives of people and companies.

Social Media Myths : The 5 Big Social Media Myths . Because we often come across these myths in conversations with friends and clients.

Social Media Results : Social Media, real results . Because it explains a success story in the use of social media, and in this green field of Social Media Marketing, where so many theorize, we are in great need of real experiences of success…

E-Mailing : The right time for e-mailing . Because, starting with his birthday, Alex explains which companies have taken advantage of his anniversary and remembered him and which have not, increasing the emotional connection with the former and decreasing it with the latter.

Your life made easier : Do you have your favorites organized? Use Delicious! ; Do you use an RSS reader? ; Use Mozilla Firefox! . Because it explains three tools that are very useful for many of us and that are still unknown to many.


We leave you with the “great reserve” of entries on the Blog. We hope you enjoy them as much as we have enjoyed sharing them with all of you. On to Year Two!