Guidance in developing a digital marketing plan;

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Marketing mentoring therefore guides the company through various decisions it needs to make, determining the best digital marketing strategies to adopt, such as:

Target audience selection;
Determining the best digital channels;
Development of the company's persona.
Among other digital marketing strategies, mentoring suggests the best options for each case and company, but all the work is carried out by the mentee, that is, the company owner.

Mentoring is beneficial because you won't have to rely on a team or third parties to tell you what to do. You'll have the knowledge you need to implement a digital marketing strategy in your company.

How mentoring is done
There are several formats and structures for mentoring, but generally it is done through online meetings.

For example, the owner of a pneumatic quick coupling company has individual shop or group meetings, depending on the team and how he wants the mentoring. This entrepreneur will present his plans and actions for the mentor to evaluate the project.

Therefore, the mentor analyzes what is being done and assists the mentee according to the actions that need to be taken.

It's important to emphasize that digital marketing has evolved a lot these days, and with it, several techniques and strategies have emerged. Therefore, it's important to hire an experienced mentor who can see what can be done for your company.

With mentoring, you'll plan all the steps necessary to execute your marketing plan, especially your content, so it's created and published on the right days and times to increase engagement.

In addition to content, with good mentoring, you'll develop a brand identity manual, which facilitates customer identification and opens up opportunities for partnerships with content producers.