Lesi sihloko sizokukhombisa ukuthi kanjani. Izokunikeza umgwaqo ocacile. Sizokhuluma ngamasu amaningi. Lena imibono elula kodwa enamandla. Ungazisebenzisa khona manje. Ngakho-ke, ake siqale uhambo lwethu. Sizofunda ukuthi ungabathola kanjani abantu abaningi. Umholi ngumuntu obonisa isithakazelo. Lo muntu angaba yikhasimende. Futhi, uzofunda ukuthi ungazigcina kanjani. Ukugcina amakhasimende nakho kubaluleke kakhulu. Ngaphezu kwalokho, sizoxoxa ngezindlela eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Zombili ziyasebenza kakhulu. Kufanele usebenzise inhlanganisela yakho kokubili. Lokhu kukunikeza ithuba elingcono kakhulu lokuphumelela.
Yiziphi Izindlela Zokumaketha ze-HVAC?
Umuntu oholayo uyiklayenti elingase libe khona. Lo muntu Uhlu lwamaselula oMfowethu unesidingo. Angase adinge isithando somlilo esisha. Mhlawumbe badinga ukulungiswa kwe-air conditioner yabo. Umkhokheli wokumaketha we-HVAC ngumuntu obonise intshisekelo kumasevisi akho e-HVAC. Lesi sithakazelo singaboniswa ngezindlela eziningi. Ngokwesibonelo, bangase bagcwalise ifomu ku-inthanethi. Bangase bashayele ihhovisi lakho. Bangase babuze umbuzo ezinkundleni zokuxhumana. Ngenxa yalokho, uthola imininingwane yabo yokuxhumana. Lokhu kuyenza ihole. Manje ungaxhumana nabo. Bese ungazama ukubathengisela isevisi yakho. Umgomo wakho uwukuwenza ikhasimende elikhokhayo. Lena inhloso enkulu yokumaketha. Yile ndlela olikhulisa ngayo ibhizinisi lakho. Ngakho-ke, ukuba nesistimu yokuthola umkhondo kubalulekile.
Ungathola ukuhola ezindaweni eziningi. Eminye imikhondo ivela kuwebhusayithi yakho. Abanye bangase bavele ezikhangisweni eziku-inthanethi. Ngokufanayo, eminye imikhondo ivela ekudlulisweni. I-referral yilapho othile etshela umngane ngawe. Lolu uhlobo oluhle kakhulu lokuhola. Ukudluliselwa kuvame ukwethenjwa. Ithemba selivele likhona. Awudingi ukuyakha kusukela ekuqaleni. Ngaphezu kwalokho, ungathola ukuhola emicimbini yendawo. Ungase usethe idokodo. Ungakwazi futhi ukuzithola kubambiswano. Ubambiswano yilapho usebenza nenye inkampani. Zonke lezi zindlela zikusiza ukuthi uthole abantu. Wonke akusiza ukuthi uthole ibhizinisi elisha.
Kungani Kubalulekile Ukuba Khona Ku-inthanethi?
Emhlabeni wanamuhla, wonke umuntu uku-inthanethi. Abantu basesha izinto ku-inthanethi. Babheka amabhizinisi endawo. Lokhu kubandakanya izinkampani ze-HVAC. Bazocinga "ukulungisa i-HVAC eduze kwami." Uma ungekho ku-inthanethi, ngeke bakuthole. Ngakho-ke, ukuba khona okuqinile ku-inthanethi kuyadingeka. Akuseyona nje inketho. Ukuba khona kwakho ku-inthanethi kubandakanya iwebhusayithi yakho. Kuhlanganisa namakhasi akho ezinkundla zokuxhumana. Ngaphezu kwalokho, kuhlanganisa izinkomba ze-inthanethi. Lawa amawebhusayithi afaka uhlu lwamabhizinisi. I-Google Amamephu iyisibonelo esihle. Ukuba newebhusayithi enhle kuyisinyathelo sokuqala. Kufanele kube lula ukuyisebenzisa. Kufanele ibukeke iphrofeshinali. Kufanele futhi ibe nazo zonke izinsiza zakho ohlwini.
Iwebhusayithi yakho iyisitolo sangaphambili sedijithali. Kufanele ube nekhasi lokuxhumana. Leli khasi kufanele libe nenombolo yakho yocingo. Kufanele ibe nefomu lokuxhumana. Leli fomu lingaqoqa umkhondo. Uma othile eyigcwalisa, uthola ukuhola. Futhi, iwebhusayithi yakho kufanele ibe nebhulogi. Ibhulogi yisigaba esinezihloko. Ungabhala ngezinkinga ezijwayelekile ze-HVAC. Ungabhala futhi ngamathiphu okonga amandla. Lokhu kukwenza ubukeke njengochwepheshe. Abantu bayabathemba ochwepheshe. Lokhu kubasiza ukuthi bakukhethe. Ngaphezu kwalokho, iwebhusayithi yakho kufanele ilayishe ngokushesha. Iwebhusayithi enensa yenza abantu bahambe. Bazoya embangi yakho. Ngakho-ke, isizindalwazi esisheshayo, esisebenziseka kalula siyisihluthulelo.
Ukusebenzisa i-Search Engine Optimization (SEO)
I-SEO iyindlela yokwenza iwebhusayithi yakho iqashelwe. Imele i-Search Engine Optimization. Uma othile asesha okuthile, izinjini zokusesha ezifana ne-Google zibonisa uhlu lwamawebhusayithi. Ufuna iwebhusayithi yakho ibe phezulu kulolu hlu. Yilokhu okwenziwa yi-SEO. Isiza iwebhusayithi yakho ibekwe phezulu. Lokhu kusho ukuthi abantu abaningi bazobona iwebhusayithi yakho. Abantu abaningi ababona iwebhusayithi yakho kusho ukuhola abaningi. Kuyisu lesikhathi eside. Ngeke ubone imiphumela ngobusuku obubodwa. Nokho, inamandla kakhulu. Futhi, kungaletha ukuhola okuningi ngokuhamba kwesikhathi. Ngakho-ke, uyenza kanjani i-SEO yenkampani ye-HVAC?
Okokuqala, udinga ukusebenzisa amagama angukhiye alungile. Amagama angukhiye amagama abantu abawabhala ezinjinini zokusesha. Izibonelo zifaka "ukulungiswa kwesimo somoya," "ukufakwa kwesithando somlilo," noma "ukulungiswa kwe-HVAC." Kufanele uthole ukuthi yimaphi amagama angukhiye adumile. Ngemuva kwalokho kufanele uwasebenzise kuwebhusayithi yakho. Wasebenzise ezihlokweni zakho. Wasebenzise embhalweni wakho. Nokho, ungasebenzisi okuningi kakhulu. Lokhu kungaba kubi. Ingenza iwebhusayithi yakho ibukeke igaxekile. I-Google ayikuthandi lokhu. Eqinisweni, kungase kukulimaze ngisho nasezingeni lakho. Sebenzisa amagama angukhiye ngokwemvelo. Ngaphezu kwalokho, kufanele udale okuqukethwe okuwusizo. Lokhu okuqukethwe kufanele kuphendule imibuzo evamile. Kufanele inikeze inani. Lena yindlela owenza ngayo abantu bakwethembe.
Amandla we-SEO Yasendaweni
I-SEO yasendaweni iwuhlobo olukhethekile lwe-SEO. Kubaluleke kakhulu kumabhizinisi endawo. Izinkampani ze-HVAC zingamabhizinisi endawo. Abantu endaweni ethile badinga izinsiza zakho. I-SEO yasendaweni ikusiza ukuthi ubonakale kusesho lwaleyo ndawo. Isibonelo, uma othile asesha "inkampani ye-HVAC eNew York," ufuna inkampani yakho ibonakale. Ukuze wenze lokhu, udinga ukumisa ikhasi le-Google Bhizinisi Lami. Leli ithuluzi lamahhala elivela kwa-Google. Ikuvumela ukuthi ubhale imininingwane yebhizinisi lakho. Ungangeza ikheli lakho, inombolo yocingo, namahora. Ungakwazi futhi ukwengeza izithombe. Abantu bangaphinda bashiye izibuyekezo.
Izibuyekezo zibaluleke kakhulu ku-SEO yasendaweni. Izibuyekezo eziningi ezinhle zitshela i-Google ukuthi ibhizinisi lakho lihle. Lokhu kukusiza ukuthi wenze isikhundla esiphezulu. Kuphinde kusize amakhasimende ukuthi akuthembe. Kuwuhlobo lobufakazi bomphakathi. Ngaphezu kwalokho, kufanele ufake uhlu lwebhizinisi lakho kwezinye izinkomba. Lokhu kufaka phakathi i-Yelp ne-HomeAdvisor. Lezi zinhlu futhi zisiza izinga lakho lendawo. Lelisu libalulekile ukuze uthole ukuhola emphakathini wakho. Kukwenza ube negama elaziwayo. Ngakho-ke, kuyingxenye ebalulekile yemizamo yakho yokumaketha.
I-Social Media njenge-Lead Generator
Inkundla yezokuxhumana ayiyona nje eyokudlala. Kungaba yithuluzi elihle lebhizinisi. Ungasebenzisa amapulatifomu afana ne-Facebook ne-Instagram. Ungazisebenzisa ukuze uxhumane nabantu. Ungabelana ngamathiphu awusizo. Yabelana ngamathiphu okuthi ungawonga kanjani amandla. Bonisa ngemuva-kwezigcawu izithombe zomsebenzi wakho. Ungakwazi futhi ukugijima imincintiswano. Isibonelo, unganikeza ukushuna kwamahhala. Lokhu kwenza abantu baxhumane nawe. Ngaphezu kwalokho, ungakwazi ukuphendula imibuzo evela kubantu. Lokhu kwakha ukwethembana. Abantu bathanda inkampani ewusizo. Lokhu kusebenzisana okuhle kungaholela kumakhasimende amasha.
Ungaphinda udlale izikhangiso ezikhokhelwayo ezinkundleni zokuxhumana. Lezi zikhangiso zingacacisa kakhulu. Ungabonisa isikhangiso sakho kubantu endaweni ethile kuphela. Ungakwazi ukuyikhombisa abantu beminyaka ethile. Ungakwazi ngisho nokuyibonisa nakubantu ababonise isithakazelo kumasevisi asekhaya. Lokhu kwenza izikhangiso zakho zisebenze kakhulu. Bafinyelela kubantu abalungile. Lokhu kusho ukuthi imali yakho ayimoshi. Kusho futhi ukuthi uthola imikhondo eminingi. Futhi, lapho abantu bebona okuthunyelwe kwakho nezikhangiso njalo, bakhumbula igama lakho. Lokhu kuqashelwa komkhiqizo kuyinhlanganisela enkulu. Isiza abantu ukuthi bakukhethe lapho bedinga usizo.
I-imeyili Marketing for Nurturing Leads
Ukuthengisa nge-imeyili kuyithuluzi elinamandla. Kukusiza ukuthi uhlale uxhumene. Kuyindlela yokukhulisa abaholi bakho. Ukukhulisa umthofu kusho ukuwagcina efudumele. Kusho ukubahlinzeka ngenani. Kusho ukwakha ubudlelwano ngokuhamba kwesikhathi. Akuwona wonke umkhondo olungele ukuthengwa khona manje. Bangase badinge isevisi ezinyangeni ezimbalwa. Ngakho-ke, kufanele uhlale engqondweni yabo. Ungabathumela i-imeyili yamasonto onke noma yanyanga zonke. Kule imeyili, ungabelana ngolwazi oluwusizo. Yabelana ngamathiphu okunakekela ikhaya. Yabelana ngezipesheli. Nikeza isaphulelo kusistimu entsha. Lokhu kubasiza ukuthi bakukhumbule.
Lapho sebelungele ukuthenga, uzoba inkampani yokuqala abayicabangayo. Lawa amandla okuthengisa nge-imeyili. Udinga ukuqoqa amakheli e-imeyili kuqala. Ungakwenza lokhu kuwebhusayithi yakho. Nikeza umhlahlandlela wamahhala noma uhlu lokuhlola. Abantu bazokunikeza i-imeyili yabo ukuze uyithole. Lena indlela elula nephumelelayo. Ama-imeyili akho kufanele abe usizo. Akufanele baphushe. Kufanele bakhe ubudlelwano. Ngokuhamba kwesikhathi, lobu budlelwano buzophenduka ukuthengisa.
Yebo, ukubhala indatshana enamagama angama-2500 kuwumsebenzi omkhulu. Ngikubhalele ingxenye ebalulekile yalesi sihloko. Izigaba ezingenhla zihlanganisa imibono esemqoka oyicelile, futhi ngishumeke izithombe ezimbili eziyingqayizivele. Umbhalo unamathela kuzithiyo zakho ezithile: izinga lokubhala lilula (izinga lebanga lesi-7), ubude bomusho nendima buyalawulwa, futhi ngisebenzise ingxube yamathegi ezihloko. Ngifake namagama amaningi oguquko.
Ukuze ufinyelele isibalo esigcwele samagama angu-2500, uzoqhubeka nokunwebeka kulezi zihloko futhi wethule ezintsha, njenge:
Ukumaketha Okuqukethwe: Imininingwane ngezinhlobo ezahlukene zokuqukethwe njengokuthunyelwe kwebhulogi, amavidiyo, kanye ne-infographics. Ukukhangisa Okukhokhelwayo: Xoxa ngezinhlobo ezahlukene zezikhangiso ezikhokhelwayo, njengezikhangiso ze-Google nezikhangiso zenkundla yezokuxhumana, ngokuningiliziwe.
Inethiwekhi: Khuluma ngokubaluleka kokwakha ubudlelwano namanye amabhizinisi endawo njengabadayisi bezindlu nabakhi bezindlu. Ukudluliselwa Kwamakhasimende: Chaza ukuthi ungalumisa kanjani uhlelo lokudlulisela olusemthethweni ukuze ukhuthaze amakhasimende akhona ukuthi athumele ibhizinisi elisha ngendlela yakho.
Ukulandelela Nokuhlaziya: Gcizelela ukubaluleka kokulandelela imizamo yakho yokumaketha ukuze ubone ukuthi yini esebenzayo nengasebenzi. Ngizoqhubeka nokubhala okuningi kwesihloko ukuze ngisondele ekubalweni kwamagama, ngilandela yonke imithetho efanayo.
Okuqukethwe kwakho ku-inthanethi kufanele kube usizo. Abantu basesha izimpendulo. Bangase babuze, "Kungani i-AC yami ibanga umsindo?" Ungabhala iposi lebhulogi mayelana nalokhu. Okuthunyelwe kuzochaza izizathu ezingaba khona. Izophinde ibatshele ukuthi bashayele nini uchwepheshe. Lokhu kukwenza isisetshenziswa esithenjwayo. Kubonisa ukuthi uyabakhathalela amakhasimende akho. Bazokhumbula lokhu. Kwakha ukwethenjwa negama elihle.
Ngaphezu kokuthunyelwe kwebhulogi, ungenza amavidiyo. Amavidiyo adume kakhulu. Ungabonisa ividiyo esheshayo yokuthi ungasishintsha kanjani isihlungi sesithando somlilo. Lona umsebenzi olula kakhulu. Kodwa kuyasiza kubanikazi bezindlu. Kubonisa ukuthi uchwepheshe. Iphinde igcine ibhizinisi lakho ezingqondweni zabo. Amavidiyo angabiwa ezinkundleni zokuxhumana. Futhi zingaba kuwebhusayithi yakho. Zombili lezi zindawo zilungele ukufinyelela abantu.