Filter 14: Source / Medium source medium filter Combine efforts with the source/medium filter to create custom feeds based on the source and the medium through which prospects found your business. For example, if you wanted to view leads from Google’s organic web traffic, you would set the source/medium to: Google/organic. Actionable Next Step: Like filtering by medium, B2B marketers can use the source/medium segment to analyze lead quality and inform content marketing strategies.
Filter 15: Referring URL referring url filter The referring URL applies to leads coming in from a referred source. Referral links typically contain an Urchin tracking module (UTM) code at the end of a URL that colombia business email database sends data to your Google Analytics — allowing you to track where the traffic is coming from. Actionable Next Step: B2B marketers can create a custom feed based on a referring URL to track leads coming in from a specific brand partnership or influencer collaboration.
the partnership’s effectiveness, and leads can easily be vetted to send to the appropriate sales rep. Filter 16: Ad content ad content filter Filtering by ad content allows you to see incoming leads from specific ads with UTM codes. Actionable Next Step: B2B marketers can create custom feeds for each ad campaign to measure performance and determine how to proceed.