Taking action to attract higher quality traffic—at the expense of the sheer number of leads, if necessary—is how you can boost lead quality. And the key to improving traffic quality is understanding what’s wrong with it in the first place. How Visitor Identification Helps You Diagnose and Improve Lead Quality Issues Here at Leadfeeder, we’ve worked with tens of thousands of B2B marketers over the years. One of the things we’ve noticed is that, by and large, marketers really don’t know who’s winding up on their website.
That’s, in part, because only about 2% of website visits become a lead—so that 2% is all that most marketers see. how to measure improve lead quality 1 Simply put, understanding and capitalizing on the other 98% ecuador consumer email address of website visits has to be a part of your sales and marketing strategy. That’s why we built our visitor identification software to give B2B marketers more visibility and context around the other 98% of website visitors—the ones who don’t convert.
lead quality among non-conversion visits by: Offering account-level info on who’s visiting your website Showcasing deeper company and behavioral data right inside the Leadfeeder app Including campaign-level website activity data Note: Want to unlock the other 98% of your website visits? Sign up and try Leadfeeder free for 14 days to see the companies visiting your website, plus detailed company and behavioral info.