What are the latest trends in women’s self-care products?

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1. Different women = different needs: cosmetics brands focus on tailored experiences
Surveys demonstrate that nearly four out of five Chinese consumers are more disposed to buy from a company that offers an individualized experience. These tailored experiences involve understanding customer preferences and using data-driven models to create personalized product solutions for different women.


2. Increasing demand for smart beauty technologies
The popularity of smart technology has spilled over list of jamaica cell phone numbers into the Chinese skincare market, becoming one of the biggest market trends. Companies are now introducing more advanced products such as makeup brushes and facial cleansing devices that are connected to mobile applications. This helps women better manage their beauty routines and access the latest skincare tips.

3. At-Home treatments have become a routine
With never-ending COVID-19 lockdowns being enacted, Chinese consumers had no choice but to look for creative beauty treatments they could do in the comfort of their own homes. This exciting discovery showed them just how beneficial these products were, and the convenience they provided.

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4. Brands blend dermatological products with traditional Chinese medicine
Foreign and domestic brands bring together the best of both worlds: by combining the knowledge of dermatology and traditional Chinese medicine, brands can create customized products that perfectly address each person’s particular needs. Therefore, Chinese consumers can confidently purchase a product that caters specifically to them—knowing their every requirement will be taken care of!