It turns out that Google doesn’t want that anymore. If the search engine no longer attaches so much importance to the matching of keywords, but to the meaning they express, SEO’s focus must also change. From now on, you must ask yourself what does this user wants to find when doing this search? People want answers, not keywords.
So, you should meet the user’s needs, not the bots’. This issue should guide your canadian healthcare and medical email list Content Marketing planning for SEO from keyword research and setting guidelines for content production. How to unveil the search intent behind a keyword? Keyword research is one fundamental SEO planning tool. This strategy step consists of identifying search terms with the potential to attract visitors and conversions to your site. With these terms in hand, you can define the guidelines for producing content and use them throughout the pages.
Even with the shift in focus to search intentions, this tool remains relevant. But, now, it must go beyond a simple search for propitious terms. For each keyword opportunity with the potential to generate results for your business, you must understand the intention behind it. First, you can use your human ability to put yourself in a person’s shoes and try to understand what they would like to know.