What ideas for collaborations?

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Influencers are highly sought after by brands due to their growing notoriety on social networks as well as by their community. Thus, they receive many requests for collaboration. You must stand out by proposing a partnership adapted to the personality of the influencer whose conditions satisfy both parties. Here is a list of ideas to give you ideas for possible collaborations:

Ask the influencer to share a promotional offer with their community
Ask to present one of your products to your community by creating a post or in a story
Set up a competition in partnership with the influencer: for example, the mass retailer Intermarché set up a competition with the blogger Natacha Bird designated as brand ambassador.
intermarche influence marketing

Transparency and honesty
There is no room for confusion. Clearly explain your intentions and conditions regarding the partnership with the influencer, who is also responsible for doing the same in return. It is unthinkable to start any collaboration if the motivations of both parties are not clearly established.

Don't hesitate to ask questions, ask for clarifications if you feel hesitation. Explicit and fluid communication is the key to a successful collaboration.

Your duty of transparency also applies to the influencer community. Indeed, a lack of honesty is very poorly perceived by Internet users, and can be the consequence of a bad buzz. Preserving your image when the situation degenerates on social networks is a complex process: building your image can take years, but a few seconds are enough to destroy it. To avoid this type of situation, leave nothing to chance. Be completely transparent about your collaboration with your followers.

The human dimension: the heart of collaboration
Reducing the influencer as being only a means for you to increase your profitability is a fatal mistake. Outside of the financial context, do not forget that a collaboration remains above all a human exchange.

It is important to know and be interested in the influencer you decide to work with. Too many brands do not do this work upstream, thus precipitating the failure of the collaboration. The success of the partnership depends on the good understanding between the two parties: you must ensure that the personality and universe of the influencer corresponds to the vision and values ​​of your brand.

Establishing a strong bond of trust between both parties guarantees the success of a collaboration where the results will be fruitful and effective. Personalize each partnership and adapt to the influencer's universe!

NYX: A brand that has mastered the art of influencer marketing
One of the main goals of the cosmetic brand NYX is to connect with digital natives (the group that makes up the majority of its customers). Located in the 18-34 age group, these beauty fans' purchases are mainly bangladesh whatsapp list based on recommendations made by influencers. The brand has succeeded in adopting an entirely digital strategy in order to legitimize its position within the cosmetics sector.

The brand created and launched its own contest, Face Awards, aimed at electing the best make-up artist among several Internet users. Organized for 3 years now in France, NYX offers the winner the sum of €10,000, a trip to Los Angeles to attend the final of the US version of the contest and also a year of collaboration with the brand as an influencer. Thus, the brand ensures that the winner has a voice and an engaged community since they are the ones who vote via their Instagram account to designate the winner.