Johnson & Johnson Solving the Toughest Health Challenges When Johnson & Johnson announced its rebrand, it was also to signal a shift in positioning. The new visual identity marked a significant change, replacing the traditional cursive font of the logo with a more modern approach. This change aimed to mirror a broader transformation within the company, now focusing on health innovations and the most complex challenges in the field.
The transformation included renaming the pharmaceutical division, previously known as Janssen, to canadian biotechnology email list Johnson & Johnson Innovative Medicine. Additionally, the widely recognized consumer product line, including brands like Band-Aid and Listerine, became known as Kenvue. However, the repositioning strategy opted for a gradual transition, temporarily retaining the Johnson & Johnson name on products until a complete stock replacement occurs. The design change, from the logo used since 1987, was led by Wolff Olins, prioritizing the construction of an online identity that aligns more effectively with the demands of the Digital Era.
the red color and the “&” symbol, redesigned for global recognition. The new Johnson & Johnson logo not only aligns with current pharmaceutical design trends but can also be seen in the Kenvue identity and the recent GSK redesign (also by Wolff Olins), providing a visual signal of the brand’s transformation. Western Union Western Union: For what's next Western Union is globally renowned for financial transactions, operating in over 200 countries and territories.