You do not want to over or under-nurture your leads. You want to create enough touchpoints that keep your brand top of mind, but you do not want to seem overbearing. All of the emails you send in your funnel need to be appropriately timed. Lead nurturing can be completed on a time sequence (i.e. week one, week two, week three, etc) or based on value proposition triggers.
These triggers would automatically place certain leads into different lists. For example, a lead mortgage brokers email list that is looking for interactive content and a lead that is looking for a host for WordPress would be on two separate lists. These emails would have different communication that pertains to the type of service the leads clicked on the website. A few examples of nurturing emails include: Custom communications; Case studies; Customer success stories; User-generated content; Free webinars.
will nurture subscribers for months. The length of your sales cycle will determine how often and how long you need to nurture leads for your organization. Convert Leads In The Bottom Of The Funnel As your leads approach the bottom of the funnel, they should be nearly ready to convert into a paying customer. You’ve attracted them to your site, turned them into subscribing leads and nurture them into potential customers.