How to set up single keyword ad groups?

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Now that we’ve covered what SKAGs are in an abstract sense, let’s take a look at how to set them up. For the sake of continuity, let’s use the same example as the regular ad group we referenced earlier. The original ad group included the following keywords:

Skinny jeans
Skinny jeans for women
The screenshot above shows that these keywords were triggered by a myriad paraguay whatsapp list of different search terms – some relevant, some not. The search terms were:

Seven brand skinny jeans
Junior skinny jeans
Skinny Jeans Sale
Size 6 Gap Skinny Jeans
White cropped skinny jeans
Skinny jeans for women
Skinny jeans for women
Women's size 2 skinny jeans
If we have a keyword and a match type, it is extremely limiting.

Keyword Match Types
To start, each SKAG is built around a root keyword. This is the main keyword you’re trying to target. So, for the example we used, the root keyword would be “Skinny Jeans.” However, if you only create one ad group around this keyword and use the default broad match, you’ll notice one keyword that’s pretty big: the search term ratio (or iceberg effect). That’s because of all the keyword match types, broad match has the largest iceberg effect.