Or perhaps it’s to generate leads and create sales. Maybe it’s both! No matter your goals, knowing why you’re producing digital content will help you answer how you should create and distribute it. Setting clear goals from the very beginning will help you know what direction you want your brand to go and whether your digital content strategy is working. Don’t settle for something like, “Our goal is to attract more engagement.
” Your goals must be SMART — specific, measurable, achievable, realistic, and telecommunications email list timely. Your strategy should also include KPIs (Key Performance Indicators) that will indicate whether or not your brand has reached its goals in a specific time frame. 3. Establish A System Gone are the days of hurriedly finding a random stock image, slapping your logo on it, and posting it on Facebook. Well, you can still do that, but the chance of it grabbing the attention you want is zero to none.
They want content that jumps out at them, content that educates or entertains them. For this to happen, one piece of content will need the eyes, ears, and hands-on expertise of multiple people in different teams. From copywriters and editors to SEO specialists and graphic designers, several people will likely handle your content before going live. For this reason, you need to align your teams to create a process that works for everyone.