Cadbury maintains competitive pricing in regions with strong competitors, ensuring that the products remain attractive without compromising on quality. For example, bundle options such as ‘family packs’ create value for money, which appeals to budget-conscious families when shopping.
Cadbury Place
Cadbury's distribution network is one of its most substantial assets, ensuring that it is finance and banking email list available in over 200 countries. Its products can be found in supermarkets, convenience stores and small local shops, providing access to both urban and rural consumers.
The rise of e-commerce has expanded Cadbury's reach, enabling consumers to buy their favourite treats online. Innovative distribution strategies such as gifting services and home delivery have added convenience.
For example, Cadbury's products in India are available even in the remotest areas, demonstrating the company's commitment to broad accessibility. This robust network plays a major role in Cadbury's global success.