Think bookmarking features like the ones that have been available across all social media platforms for a while are now combined with the video functionality on networks like YouTube. 7. Inspiration From Other Social Networks Although people are talking the most about ways social media platforms like Facebook, Instagram, or Twitter are trying to get ahead by becoming more like TikTok, it’s important to realize inspiration goes both ways. For example, TikTok’s current sleek, image-forward profile design is highly reminiscent of Instagram’s. You can even pin three of your best posts to the top of your feed to make sure new visitors see them, just like on Instagram.
And real-time focused features like TikTok Now are highly benin whatsapp phone number reminiscent of similar features on other social networks, including semi-newcomer BeReal. And although IMDb isn’t exactly a social network, TikTok has even been dipping its toe into those waters. It’s established a partnership with IMDb that allows media-loving TikTok users to tag their favorite shows and films in their videos. Tags, in turn, lead to related TikTok videos, additional information about the media, and more. With all these movements, one thing is becoming clear to us: social media apps are all starting to look the same.
Not just in layout, but also in functionality. Is it actually an intelligent and strategic decision to have more and more of everything in one single platform, to entertain its users in every way possible? Honestly, we don’t have the answer now. It feels like a fight of giants, and we’re still just in the audience, watching every movement. But I can’t deny that I’m excited about the possibilities for the TikTok future! Would you like to receive updates on Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.