Customer Engagement Growth Strategist

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1. Business process components Let's use classmate Y's "hardcore private dishes" as an example to see what his business process looks like if it is a restaurant. Key process This is the first element of the business, which is what we mentioned before, namely customer acquisition, conversion, and repurchase, but each company will be a little different in specific performance. For example, some companies have free or low-price experience before conversion, and some companies may not have a repurchase process, so the first step is to understand what the company's current key processes are. What is a terminal product manager? What is the difference between a terminal product manager and a terminal product manager? The end product manager means business.


The end product manager must first understand the importance of this portugal whatsapp resource position and design a product solution that is more suitable for the needs of this project. The end product manager sees details in his daily work > Here we will use a simple example to show you how to draw three swimlane diagrams to represent three key business processes as shown in the figure below: Business ActionThis is the second element of the business. Different business actions need to be performed in different links. For example, in the link of customer acquisition, different companies and industries may perform different business actions. It may be to distribute flyers on the street, or to post a short video on Douyin, or to place an advertisement on Baidu.


So in the second step, we need to understand the company's business actions in each business link and then put it into the business process diagram. For the restaurant "Hardcore Private Kitchen", there may be many ways to acquire customers, such as: Natural traffic customers attracted by the decoration of the doorhead Customers attracted by waiters handing out flyers and balloons at the door Customers who come through Meituan group buying Customers who travel through cooperation with travel groups... There are too many ways to acquire customers, so we will not list them one by one. You can also pay attention to the conversion method.