Some of the most popular are… HubSpot HubSpot is a digital marketing automation platform. Its email management tool is free and one of the most complete options, as it offers this service in combination with its CRM (Customer Relationship Management) software, among others. HubSpot also allows for in-depth analysis of campaign performance. , from a free option to customized services. This platform is mainly focused on newsletter design and stands out for having, probably, the best tools for monitoring and analyzing campaigns. Benchmark Benchmark is one of the Email Marketing tools that most prioritizes the visual dimension of this strategy: this platform has an extensive catalog of customizable templates and also allows HTML editing.
Moosend Moosend is a great option for beginners: a somewhat malaysia whatsapp phone number more basic alternative than other platforms but with a very intuitive interface and a wide range of easy-to-edit templates. Mailchimp Mailchimp also has several paid plans, from a free to a premium option. It is one of the most popular email marketing tools as it allows you to design, automate and analyze email campaigns in a simple way. The main reason why this platform stands out, however, is its intelligent recommendation system to improve the performance of emails based on your audience data. Email Marketing Agency Like any other digital marketing strategy, the best way to develop and implement Email Marketing campaigns for your business is by working with a professional agency.
What are the steps we follow to achieve successful Email Marketing campaigns? We define the campaign objectives . First of all, it is essential to determine what we want to achieve with the email: new subscribers, more sales, attendees at an event, web traffic… We segment audiences . Organizing the network of contacts by groups relevant to our business allows us to choose the appropriate audience to achieve the campaign objectives. We designed the campaign . We prioritized simple structures that facilitate quick reading and direct attention to crucial points, always including the CTA buttons we considered necessary. We personalize messages . Depending on the campaign objectives and the audience segments we have selected, we will include specific content and tailor subject lines by group.