Top Strategies for Lead Generation in the Digital Age

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There is no repentance in sport. We keep quiet ". And for journalists who denounce dysfunctions in the world of sport. the pressures are numerous. " I've had 15 lawsuits in ten years . I've never lost ." says Marc Leplongeon. a journalist at L'Équipe. Emmanuelle Anizon. a journalist at L'Obs and author of Un si long silence on French skater Sarah Abitbol. ​​raped by her coach Gilles Beyer at the age of 15. confirms: " The legal pressure is strong.


I get a lot of phone calls to management. I'm promised belgium telegram stink bombs on the internet. Sometimes I can't sleep at night ." “ Journalists or supporters ” conference hosted by Louise Audibert. independent journalist Beyond investigation. sports journalism faces many other obstacles. Today. communication has locked access to spontaneous information and even press conferences are accessible only to registered users – and… to the players themselves. Especially in the world of football. the most watched sport in France.


Football stars. very present on their own social networks. do not need media relays and are self-sufficient. “ Football is one of the most difficult sectors. Everything is very regulated. It is easier to get a politician to talk. who will always have something to unfold. or an actor who will have to promote his film… A very high-level footballer does not have much to sell. He has little interest in expressing himself in the media .” summarizes Lionel Dangoumau. editorial director of L'Équipe.