Optimizing Your Sales Funnel for Better Lead Conversion

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These media companies took the video turn before Brut. Digital social networks rely on this format because it is easily monetized. It is easy to insert advertisements. Video has appeared, especially for Facebook, as the Holy Grail. Mark Zuckerberg declared in 2015 that in the next five years everything would be "video". The founders of Brut have integrated it perfectly. Facebook became their major initial partner (editor's note: Facebook thus largely financed the media so that they could produce native content – ​​live and news videos.


Several French editorial offices financed their equipment to austria telegram produce video thanks to this financial windfall, as highlighted by the journalist Nicolas Béquet ). “ Facebook was extremely supportive from the start, meaning they “onboarded” us, we did workshops (…) We were early adopters of Facebook Live ,” explained Guillaume Lacroix in December 2018. What are the specific features of this partnership? Brut worked hand in hand with Facebook, which provided them with many tools.


No need to take free software, to rack your brains, the social network offers a totally ergonomic experience. It's a bit like Google, it's practical. The French editorial staff of Brut was thus honored on the site of the Journalism Project of Facebook, with an article entitled: “ Brut used Facebook Live to Cover Yellow Vest Protests in Paris ”, which is dedicated to the coverage of the Yellow Vest protests at the end of 2018.