and how it is changing

[nurmohammadkhan]

The topic is vast, but we believe that there are three key words to put at the center: omnichannel , data-driven , one-to-one . We will get to that shortly, in the final paragraph of this article. First, however, let's quickly focus on how customer habits have changed (and are changing) in this period that sees us emerging from the dramatic phases of the Covid-19 pandemic.

How the relationship between customers and companies has changed,
If we focus on the theme of relationships and dialogue between ghana whatsapp resource consumers and companies, of any type and sector, the Covid-19 pandemic has constituted a breaking point . There is no doubt; and there is no going back.

Indeed, if you look closely, those emergency phases were a sort of accelerator of dynamics that had already been in place for some time . Dynamics that are all linked to the urgency and need for a relationship that increasingly passes through digital . In this regard, let's examine 2020, the year of the outbreak of the pandemic.

According to the report “The State of the Connected Customer”, compiled by Salesforce, 57% of consumers say they have changed the way they interact with companies , during and after the phases of the pandemic.