One tip – make sure your email list focuses

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One tip – make sure your email list focuses on quality and not quantity. Your list should be full of people who are actually interested in seeing your emails and are more likely to buy from you. Avoid emailing random people or purchasing email lists from sketchy sites.

So how do you build your email list organically? Here are some tips:

Optimize your website with a short sign-up form, great landing page, or brazil telegram eye-catching CTA that encourages people to subscribe to your emails.
Offer incentives to people. Give them discounts, giveaways, or access to exclusive content when they subscribe.
Focus on creating engaging and high-quality content. When you create helpful and relevant content, your audience will naturally want to see more from you.
Host webinars or events. Aside from offering people useful content, you can also make it a requirement to use their emails to serve as their registration for the event. Win-win, right?
Use social media ads such as Facebook ads or TikTok ads. You can use these ads to promote your product, content, or your email newsletter. Facebook in particular has a Lead Ad Campaign type that is geared for gathering email signups.
Implement pop-ups on your website. While pop-ups might be usually seen as annoying, it’s still effective. Don’t go overboard though! Just use one non-intrusive pop-up that strategically appears. Make it more appealing by adding images, gamified mechanics, or an incentive.
Choose an email platform
The next step is to choose an email service provider (ESP) to use. An ESP can help you manage your email campaigns, automate sending, provide email design templates, and track your campaign performance.

The right platform will depend on your budget, mailing list size, and your business needs. Some ESPs are more tailored for specific campaign types or for specific industry needs. For example, Drip is suitable for e-commerce businesses as you can directly link your products in your emails.

Look for ESPs that have additional features that you might need as well. These could be 24/7 customer support, the ability to edit the email’s HTML, the option for A/B testing, and so on.