An operational example?

[nurmohammadkhan]

Metaphor aside: it is about abandoning the perspective of static and standardized communication for each user. And dividing your target into many clusters of people who have characteristics, behaviors, needs and possible desires in common.

Consequently, these micro-targets will need to be hit with specific and tailored operations and communications . This is what is called data-driven marketing .

It's all about setting the right metrics, depending on your goals. And there is no one-size-fits-all recipe: especially in a sector like the pharmaceutical one, which brings together such different players, from the multinational company to the family-run pharmacy.

However, there is a fact that is valid for everyone; and that we report armenia whatsapp resource here, in conclusion of this point: digital companies that use Customer Experience systems based on user behavior and data-driven marketing increase their profits, on average, by 15% more than others (source: gartner.com ).

3. One-to-one
In the previous point we talked about data-driven and segmenting the target into many micro-targets. But can we go further? Today the answer is: yes. The answer is personalization .

The real turning point of Customer Experience in the pharmaceutical sector is, in fact, the possibility of establishing a one-to-one dialogue with the individual customer . How, in concrete terms? By exploiting the power of digital tools offered by companies specialized in offering products dedicated to improving communication with customers such as Doxee .


Doxee Pvideo : personalized and interactive videos , built on the basis of the characteristics of individual recipients , and which adapt to navigation choices. In this way, the dialogue between company and customer is made even more effective by the exploitation of the video medium which is, by far, the “king” of digital content , in terms of diffusion and communicative power.

Here comes the real revolution for Customer Experience in the pharmaceutical sector : the transformation of data into relationships with individuals . Transparent, effective, close and long-lasting relationships!