promising picture for email marketers.

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A version of this blog post was originally written by Courtney Grace and published on November 23, 2020. ‍ Rachel Vandernick Rachel Vandernick Rachel Vandernick is a growth and performance marketing consultant and founder of The Vander Group. She specializes in helping consumer-facing brands build efficient and effective digital marketing channels including paid and organic search, paid social, and influencer ads activations. Hire Marketers We all get more emails than we could ever hope to read — and the narrative that “email marketing is dead” continues to circulate as our inboxes overflow. Yet the data paints a


According to Omnisend, businesses earn $40 for every dollar spent malta number screening on email marketing, while the next-closest channel, SEO, performs only half as well. Email marketing is very much alive, but to reap its benefits, you need to persuade recipients to open your emails. SuperOffice’s research shows that 33% of recipients reported the subject line as the deciding factor in whether they opened emails, second only to sender name. A myriad of technical and content-based factors play into your email campaign’s open rate. Here, we’ll bite off the chewable chunk that is copywriting and discuss how you can give your emails their best shot at being opened by writing subject lines and previews that clearly and concisely communicate personalized messages in your brand voice.