Head of Growth/Head of Marketing

[muniyaakter]

However, having an email team means you can maximise it. What does an effective email marketing team look like? Before you begin building your team, it’s important to identify what exactly an effective email marketing team does and the key roles you need to consider filling. Key roles of an email marketing team 1. Strategist This is usually your head of Customer Relationship Management (CRM), Director of Lifecycle Marketing, or Email Marketing Consultant. Responsibilities include: Acting as the brain behind the



operation Working closely with your or Head of E-Commerce in israel number screening order to create an email calendar and carve the strategy when it comes to the frequency and content of communications. Collaborating closely with other heads of departments (social, paid media, engineers) to ensure the execution is consistent across channels and the user journey is seamless. May also include creating customer journeys and coming up with clever ways to segment your audience and strategize on personalization for each of the segments, as well as generating automated email ideas. 2. Email marketing associates You’ll likely need between one and four Associates (or Executives, if you are in the UK).