For example, you are running an image ad of a

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For example, you are running an image ad of a shoe product. Ad A has the shoe in the middle of the ad, with a blue background. Ad B uses a red background. You then run these two ads at the same time and see which one performs better.

Another example is that you place the shoe on the left side, instead of in guatemala telegram middle. You can vary the CTA, something like “Shop Now!” vs. “Get it Now!”. If you are running a video ad, you can change the music that you are using, or change the voiceover.

You can do A/B testing manually, by changing your creative assets, text, or your audience settings yourself. You can also do it via Ads Manager, where you can click “Create A/B Test”, where Facebook will automatically make a duplicate of your ad to test against.

We recommend that you test only one variable at a time so that the results of the experiment are more conclusive.



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B. Look at Competitor Ads
Analyzing your competitor’s ads can help you get better insights on how to improve your own campaigns. You can see what works and what doesn’t work with your audience. And you can design appropriate strategies for your own ads — either copying competitors or adopting a different method to stand out.

You can do competitor research by going to Facebook Ad Library, checking your competitor’s page, or using various free and paid analysis tools.