Before you start reaching out to potential contributors, you need to define which pages you want to include in your camp

[Dimaeiya333]

Before you start reaching out to potential contributors, you need to define which pages you want to include in your campaign, whether they contain current or new content .

Content selection depends on your business and marketing goals , and you can choose different tactics based on them. For example, you can direct all the backlink power to your homepage and then distribute it to your other content based on interest. Alternatively, you can concentrate the links to direct users directly to a specific blog post or study.

If you have a landing page that has a good conversion rate, you can focus your strategy and target it to improve its positioning, increase traffic and generate more sales.

In the following example, the “RD” indicator tells us how many backlinks the target URL from Amazon Mexico has.

Thanks to these links, the retailer has achieved a good position in different landing pages related to video game consoles:

image

2. Define the anchor texts
An anchor text , commonly called anchor-text , is the text on which the link book your list that directs to another site is placed. According to SEMrush , there are 8 ways to link to your website, but we will explain the 4 most common ones using examples.

Let's say you're part of the marketing team at a home improvement retailer called “Hogar123” and you're doing a link building strategy to position the wine cellar shelves page . To link to that content you could use the following anchor text.

Exact match: The link is placed on the exact keyword with which the retail item is positioned, such as “warehouse shelving.”

Brand: The name of the store or manufacturer is mentioned, in this case the anchor text would be the brand itself “Hogar123”.

Generic: These are words that generally indicate the presence of a link, such as “click here” or “more information.”