Which Countries Use Social Media the Most?

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Have you ever been curious as to which country is the social media kingpin? Well, in Manila, social media is huge. As of 2021, the Philippines has the highest social media usage rate in the world and their internet use is 60% higher than the average, at 11 hours a day! That’s staggering online time. And it’s been that way for the past few years.

On social media, Filipinos spend an lack data average of 4 hours and 15 minutes every day. making them first worldwide, followed by Colombia. The most used platform in the Philippines is YouTube closely followed by Facebook and Facebook Messenger.

Daily Time Spent Using Social Media
As a whole, Asia loves to consume social media and many countries rank higher than the average worldwide time of 2 hours and 25 minutes. The highest times spent on social channels for Asian countries listed in the report are:

Indonesia – 3 hours and 14 minutes, ranked 9th
Malaysia – 3 hours and 1 minute, ranked 13th
Thailand – 2 hours and 48 minutes, ranked 16th
Interestingly, the continent also has users on the other end of the spectrum, with Japan coming last in social media usage at 51 minutes a day and South Korea at just over an hour.

South America also scores very high in the rankings. Colombia is second in terms of social media usage at 3 hours and 45 minutes with Brazil just 3 minutes behind in third. For Colombia, that’s an 11% increase year on year or 4 million extra users and a 7% yearly increase of 10 million new users in Brazil.