Nurturing workflows can streamline communication with customers and potential customers no matter where they are in the sales pipeline. Thanks to segmentation they can be highly personalised to build relationships and drive sales.
Re-engagement emails
Customers will always email list providers in france come and go – it’s an unfortunate part of the customer lifecycle. However, automated re-engagement emails can help you win back dormant customers and rebuild their loyalty.
With your goals and objectives set, you can set enrollment criteria for specific customer segments. These are workflows that are triggered when a customer does something specific, for example, if they sign up for your newsletter a welcome email will automatically be sent.
Examples of workflows you could utilise include:
Lead nurturing workflows
Abandoned cart workflows
Reengagement workflows
Onboarding workflows
Event
Celebratory workflows (such as birthdays or anniversaries)
Recommendation workflows
Feedback workflows
Create your email campaign assets
Automation can help you send the right email to the right customer at the right time, but you also need to ensure they include personal, relevant and well-crafted content. This includes clear and succinct copy, visual assets such as images and graphics, interactive elements and a strong call to action.