It’s one thing to encourage customers to opt in, but encouraging them to stay opted in is something else entirely. After all, your email list won’t grow if just as many people are unsubscribing as they are subscribing.
Every email you send should uk consumer data list provide value. Whether it’s to educate and inform or send an offer or discount. Use your data to segment your email list so you can create relevant, personalised content. When you understand what your customers are looking for, what they need and what their problems are, you can tailor your content to align with that.
Customers read a brand email for an average of 10 seconds, so make sure you hook them in straight away. Avoid fluff and filler – get to the point and give them the information you know they want thanks to the data you’ve analysed before starting your campaign. So, avoid ‘Hi! How are you? This month we’ve been up to this and that…’ and go with, ‘Looking for a faster way to do this? You need that!’
The more relevant and personal you can be the better. If you use software such as Apteco Orbit, you’ll have the data – so put it to good use. Always include a call to action in your emails – let the customer know what they have to do.
Showing future value
To keep your customers on your side, make sure you’re open about the future value you’ll provide. Customers who see the future value are often more likely to engage.