Nobody likes when something is imposed on them. This simple rule is also true for advertising, which sometimes takes on truly aggressive forms. In modern conditions, any brand, and especially one just starting to take its first timid steps towards recognition, should not act "head on", but as gently as possible, but at the same time thoughtfully. A win-win option is to create a fascinating story for consumers, a vietnam whatsapp number part of which they will certainly want to become.
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His Majesty Brand Storytelling
The essence of the digital world is that many processes, including those related to communication, can be automated. The market has literally been flooded with chatbots, and their number will only increase. According to Business Insider forecasts , starting in 2019 and within five years, i.e. until 2024, their number may increase by 3.5 times.
The "humanity" of the brand can begin to be lost, and this should not be allowed. Their communication with their target audience should be aimed at building long-term communication and creating a positive image of the company. Its history, mission, values - everything should increase consumer loyalty. Be reflected in their soul. Take into account their hopes, dreams, emotions and needs. Even hidden ones.
A wonderful tool, “the brainchild of the Western world” – storytelling – comes to the rescue of a brand that is losing customers. Storytelling is the ability to not just convey dry facts, but to create a legend. This is precisely the “soft power” that has amazing effectiveness. The success of brand storytelling is quite understandable: most people’s communication consists of exchanging personal stories and opinions.
The emergence of brand storytelling became possible whe