This interaction could be the final push your prospect needs to start a sales conversation.
Low cost
Webinars eliminate the expense of hosting an in-person seminar.
All you need to run a successful webinar is a hosting platform and the time to dedicate to preparing for it and tracking the results.
The real expense of hosting a webinar is attributed to the time needed for planning rather than monetary resources. Moreover, the possibility of doing webinars remotely opens up a great opportunity to attract guest speakers from anywhere in the world.
On the other hand, holding an event remotely can boost brand awareness and facilitate beneficial relationships that might not occur if the event had been in-person.
Ability to transmit large amounts of information
Hosting a 30- to 90-minute webinar can allow you to convey a topic or idea that might be too dense to fit into a single eBook or eBook.
By sharing information orally, you can get into greater complexity without the worry of losing your reader in the text.
And if they get lost, the interactive capabilities of webinars we mentioned earlier offer the opportunity for in-depth clarification.
How do webinars help in an Inbound Marketing strategy?
Incorporating webinars into your Inbound Marketing strategy can be that “secret sauce” you’re looking for to “cook your business right.” But how do you do it?
You’ve been doing all the right things the experts say about launching an inbound clinics email list campaign. However, you’re still not getting enough visitors to your content to improve your page ranking on Google and other search engines, let alone get them to take you up on your offer. This is where webinars can come in handy.
According to RockHer CEO, one of the most important advantages of using webinars is the ability to position yourself as a reliable source of information and solutions to business problems. “Webinars give you the perfect opportunity to share your knowledge and experience with your target market,” he once said.
Increase conversion rate
In an ideal world, conversion rates should increase progressively the longer the inbound marketing methodology has been applied.
However, there are instances where you may notice that you are no longer converting as many leads as you used to. Integrating webinars into your inbound marketing strategy will not only allow you to generate more leads but, as Adam Steele, founder of Loganix, states: “People understand that in order to attend a webinar, they will need to register by filling out a form with their information,” he explains. “By registering, they are already demonstrating a clear interest in what they are going to talk about in the webinar. That interest turns them into qualified leads, making it much easier for you to nurture and convert.”