Understanding B2B Digital Marketing: Fundamentals, Strategies, and Trends

[Dimaeiya333]

B2B digital marketing has undergone a major evolution over the past two decades. It has become a discipline in its own right, with its own foundations, strategies and key success indicators. This evolution is accompanied by an expansion of the universe of possibilities and allows for levels of commercial efficiency that were previously unimaginable .

Index

What is B2B digital marketing?
B2B Marketing / B2C Marketing: What are the differences between the two models?
Purchase intention
decision making
The sales cycle
Creating a B2B digital marketing strategy: what are the challenges?
A strategy to position yourself as an expert
A strategy to gain visibility and have a better conversion rate
A strategy to retain your customers
B2B e-Marketing: Key Trends
Inbound marketing
Video Marketing
Account Marketing
Mobile access priority
Storytelling
Customer-oriented digital content marketing
What is B2B digital marketing?
B2B ( Business to Business ) digital marketing is a commercial practice in which a company attracts the attention of other companies to sell them a product, using the new possibilities offered by the Internet and its digital tools.

The products marketed are initially designed to provide added value to the purchasing com australia mobile phone number list s:

your company's website and related media (newsletter, blog, etc.);
sector and corporate social networks such as LinkedIn, Facebook, Instagram and Twitter;
advertising via Internet search engines;
email campaigns;
thematic blogs...
B2B Marketing / B2C Marketing: What are the differences between the two models?
The term B2B is generally used to refer to the commercial framework in which companies exchange services, products or information. Traditionally, B2B marketing strategy is built on the same foundations as B2C ( "business to consumer ", meaning "between companies and private customers"). But in recent years, B2B marketing has developed its own specificities.