6. Personalized email marketing

[Dimaeiya333]

Although many believe that email marketing is already dead, it is still a good way to call your followers to the streaming that is about to start, to hook an old client and have them recommend the dental center to a friend or family member, to follow you on Social Networks, etc. As it is a “non-digital” service, all the digital actions you undertake should aim to bring users to the physical space, promoting digital interaction; and facilitating this process. That is, you should optimize all your channels (email marketing, FB Messenger, chat on the website, on Instagram, etc.) to serve your users once the interaction begins, and always promote the action of consultation and visit to the office.

7. Blogging to attract valuable visitors


One of the first actions a user will take when they have a dental problem is to enter the words “dental center in…” or “cheap dentist in…” or “how to cure toothache” into the search engine; these are just some of the ways to ask about the service or temporarily solve the problem they have. But how will you get Google to place your page or that of your medical center among the top positions, which give you a better chance of being found by the user? Creating relevant content that includes the specific keywords that your potential clients use to consult on the Internet is one of the most effective ways, especially using an excellent content marketing blog.

However, before creating a blog and starting to write about the topics that come up as you see fit, it is important to do research on the keywords most searched by users and then carefully plan each austria mobile phone number list piece of content, according to a comprehensive content marketing strategy. Ideally, you would have content marketing specialists; since research, formulation, implementation and analysis require expertise in digital marketing to obtain results in the stipulated time.

Remember that search engines, on the one hand, position a website by rewarding various aspects: content, speed, etc., while on the other hand, they can also penalize it if it does not load quickly, if it plagiarizes, and if it is not optimized in other aspects. For this reason, having specialized support in SEO or “Search Engine Optimization” is one of the best investments you can make to complete and integrate your blog content marketing strategy.

Taking these points into account to start or improve your digital marketing strategy in the dental sector and specifically in terms of content marketing, you will be working on many aspects necessary to improve your positioning and digital image, achieving more refined visibility for your target audience; and, ultimately, more conversions and consultations.

Related Articles

8 Content Marketing Strategies for the Hotel Industry