How a quiz brought an application for a bathhouse for 1+ million ₽ and the sale took place in just 2 weeks

[sohanuzzaman57]

I'll tell you about one of my current cases - about promoting a manufacturer of baths and houses. I can't name the manufacturer yet, since the advertising campaign is still ongoing at the time of publication of the article, and we are not going to stop it. After all, applications continue to come .

The goal is to attract more clients through the site and reduce the cost of the application
Client: a company manufacturing houses, saunas, hot tubs and bath tubs.

Sales geography: Ural Federal District.

Production location: Chelyabinsk.

Objectives of the advertising campaign:

Increase website conversion from 1% to 2%.
Reduce the cost of the oman phone number list application for baths to 1000 rubles.
To make it easier for the client to interact with the company.
Advertising display geography: Ural Federal District

Difficulty low season and small budget
The company came to me with a request for promotion when the season had already begun to decline. There were concerns that quizzes had begun to burn out the niche and 30,000 rubles a month for promotion would not be enough.

Solution: paid promotion on Avito + contextual advertising + quiz
Of the tools, I suggested Avito and contextual advertising on Yandex, because from these traffic channels you can get the hottest applications.

On Avito, 97 ads for all products were posted in the company profile, with live photos and detailed descriptions.

Links from contextual ads landed on the company's website, where we delicately placed a quiz in the form of a banner that stood out against the background of the main color scheme of the site.