How to Create an Effective CTA

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We mainly analyze the CTA settings of the website, starting from the design and copywriting of the CTA :

1. Design
Generally speaking, CTA in button format is more likely to attract users’ attention and be clicked than CTA in text format. Or it should be said that buttons exist to be clicked.


(1) The CTA button should be clear and clickable. You can use changes in color, brightness, shadow, etc. to let users know that they can click here, and use psychological hints such as color contrast to let them know that lithuania b2b leads they should click here. For example:

The color contrast indicates the location of the CTA button. The green color has a stronger presence, which highlights the inquiry button and attracts users to click it.

CTA button design example 1
Website: PakFactory
Also, the CTA button changes color when the mouse moves over it, attracting the user’s attention:

CTA Button Design Example 2
Website: Supernova Template
(2) Choose an appropriate size for the CTA button. Although the larger the button, the more attention it will attract, you should also be careful not to disrupt the overall hierarchy and visual effect of the website when designing the button size. Most template website builders have set button sizes.

(3) The button text should be clear and concise, and the font should be consistent with the website brand font:

CTA Button Design Example 3
Website: KK Forwarder
Here is a little tip on CTA layout: To make the button easier for users to notice, leave some blank space around it so that it won’t be drowned out by other elements on the website.

2. Copywriting