As previous pages and queries are remembered

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Neuro Matching shows results for a keyword you didn’t type, but Google knows what you meant from the context. Google is becoming a discovery engine. Google is changing: the Google feed is called Google Discover. The most relevant topics will appear in a single search because they are related.


SERP personalization with business listings adapts to longer trips, It works similarly to Pinterest pinning. The entity will be valuable instead of the domain, and the focus will be on the trips instead of the individual answers.


Google is moving from searching for teacher phone number list answers to predicting questions. Getting results before the question itself means our old SEO methods don’t work. A high ranking may not translate into high traffic, because Google’s SERP provides an exact answer.


So people don’t need to click on the search result to get to your site. That means we need to optimize for discovery. DEO (discovery engine optimization) instead of SEO (search engine optimization). How to set priorities for DEO: Think higher up the funnel and understand the customer journey and where they are in the journey.