80% of Google Home responses come from featured snippets. To appear in voice results, you must be in featured snippets. Greg Gifford – How to use local to rock in mobile and voice search Local SEO is based on entity signals.
Local entities are classified based on relevance, prominence and proximity. Mobile & AMP Natalie Mott - Implementing AMP on Non-Standard Content Management Systems Natalie's session covered the challenges of implementing AMP with CMSs that don't have a ready-made solution, like EPiServer.
She shared practical tips for working advantages of our nurse data with developers on different projects: There are a lot of misconceptions about AMP and what it can do to improve SEO performance. It is still highly recommended for publishers and sites operating in verticals where the technology has been more widely adopted, such as insurance.
Some CMSs don’t always allow marketers to improve site speed, so there are situations where AMP may be the preferred option for improving mobile site speed. It is often more beneficial to improve site speed with alternative methods rather than implementing AMP.
Local SEO is accelerating with mobile and voice searches
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