Understanding your audience is everything

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She focused on explaining how to secure links before you have even produced the content. Before you jump into content production, you need to validate your idea and have a list of well-researched media and journalists who are already interested in your story.


This will help you refine your ideas and secure interest. Misunderstanding your target publication’s audience is a common reason why your content doesn’t get published. Study their media kits to understand their audience, as it’s dangerous to make assumptions, and use the results in your pitch emails.


Be sure to pitch your content to the amazon phone number list most relevant department in the publication. Stacey MacNaught BrightonSEO sharesStacey MacNaught - BrightonSEO, September 2018 Technical SEO Barry Adams - Technical SEO in the Real World Barry talked about the benefits of good Information Architecture; why it matters, and how it goes beyond site navigation.


He gave examples of good IA helping websites perform better in search. Faster website = more pages crawled by Google at the same time. Reduce the volume of internal redirects to preserve the value of links. Recommend reading Anatomy of a Large-Scale Hypertext Web Search Engine .