A huge number of web pages scattered across

[phonenumber]

HubSpot’s main blog is over a decade old, and the team was faced with a common problem for sites that have been around for more than a few years: legacy content. the blog’s subdomains, with no coherent or cohesive linking structure.


Brittany Chin HubSpot Customer Marketing, LinkedIn At HubSpot, we realized that we had a lot of content, on many topics, but we were having difficulty organizing it and establishing priorities on which to focus our efforts. Reorganizing our content into thematic clusters has allowed us to not only give all of our best-performing content a boost in search results, but also to audit our existing content and revamp our content strategy.


Few businesses start a blog with a plan for business owner phone number list how it will relate to the overall site architecture and how to maximize the link structure for SEO gains or even how they will measure its ROI. Planning this from day one has significant benefits, as you can reap the benefits of the Pillar/Cluster strategy from the very beginning.


hubspot cluster topic Legacy content without structure As a company like HubSpot grows, and with it its blog, more and more content is added that, while intrinsically valuable in terms of informing readers, ultimately lacks direction and cohesion, exacerbating the problem and not taking advantage of the internal PageRank that the site has accumulated over time.