But many SEOs are still focused on old updates

[phonenumber]

Tom tested the hypothesis “The higher you rank, the less important “ranking factors” become” with his link studies. His analysis found that it’s true: the higher you rank, the less important links become (as a ranking factor).


Links are less important in the top 10, and in the top 1-5 they lose even more importance . Header terms are no longer a ranking factor. Just look at the fluctuations in the SERP for a major keyword like “mother’s day flowers”: fluctuation on the SERP for keyword mother's day flowers” There have been no major changes in this time period.


The only thing that has changed is cash app phone number list that many more people have started searching for this term. SERPs change when they get high volume! Additionally, many once-commercial keywords are increasingly dominated by informational content. And that’s not because Google has reorganized some ranking factors.


It’s because of intent. Google is re-evaluating intent for established keywords. For terms that appear at the top of the SERPs, Google may measure metrics such as: Pogo-sticking (don't look at bounce rate, use event tracking) SERP interaction time - and these should be the KPIs you should focus on.