Aleyda mentioned the growing need for location

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Understanding the behavior of your mobile audience is necessary to better connect with them. Aleyda emphasized that mobile users expect instant answers wherever they go. She explained the search behavior called “micro-moments,” which are moments where I want to know/go/do/buy.


As nearly 30% of all mobile searches are location-related. Voice search is also on the rise, with 20% of mobile queries now being voice searches. You need to maximize your mobile SERP visibility for your targeted queries.


Do you know how different mobile fantuan phone number list search CTR is? The real difference is that there are many more “no click” searches than on desktop. As Aleyda explains, you can blame the SERP features in mobile results that try to give all the definitive answers (especially when it comes to local packs and instant answers).


Aleyda therefore suggests focusing on improving your mobile SERP visibility through Featured Snippets, which are shown at the top of mobile SERPs with higher visibility than other features. It is important to note that mobile featured snippets are shown mainly from the top 5 ranking positions, so it is important to monitor mobile keyword positions.