Use the best hosting service for your project

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Hosting is sometimes one of the most overlooked elements. However, it is an important aspect that affects the positioning of your website. Even for PrestaShop, a slow website drives away users and harms the site's position in the results.

Use keywords that are relevant
Research the keywords your customers use most to find your products. Ubersuggest and other tools will give you the monthly search volume for a keyword, so you know if it's worth targeting.

Optimize keywords by search intent
Before you define a keyword, make sure that people are actively using it to find and buy your products. For example, if someone wants to buy a t-shirt, they typically type “organic cotton t-shirt” into Google . That’s the search intent you need.

However, when someone wants to get information, they type phrases like “what is a t-shirt?” . In the case of your PrestaShop store, choose words that imply a high purchase intent.

search
Use niche and profitable keywords
There are many competitors on the web who, just like you, are trying to stand out. To differentiate yourself from the rest, try specializing in a certain market segment.

This makes it easier and faster for users interested in your products and services to find you during their research. There are various online tools that make this process easier, such as the Google AdWords Keyword Planner.

Write content that is engaging
Include a useful, complete and enjoyable description. Optimize your product pages so that they are attractive to users and search engines. Write honestly and accurately, focusing on 1 or 2 keywords per item .

Product descriptions should be under 300 words, but they do need to be detailed. Specificity sells, especially if those details include relevant keywords.

quality content
Includes internal and external links
Internal links are links that go from one page to another on your website. When Google sees a website with quality internal links, it recognizes it as a credible resource for that search term.

For example, if you sell several types of skirts and each page has other skirt options listed at the bottom of the page, Google will understand that you have a good inventory and will rank your page higher for that keyword.

Make sure your text is clear and easy to read.
Readability is important, and Google wants your page to be useful to people searching for your product or images of it. Therefore, it is worth creating clear and understandable text and using lots of images.

Use easy-to-understand URLs
A URL is the web address of your page and it must be understandable for both users and sea china mobile phone number list rch engines.

URL Rewriting is a feature provided by PrestaShop that you can find in the control panel under Settings > Store Settings > Traffic & SEO (Prestashop 1.7) and Preferences > SEO & URL (Prestashop 1.6).

We recommend that you use optimized URLs for your online store, in order to benefit your users and improve your site's positioning in search engines.

Keep your page updated
Search engines favor sites that keep their pages up to date. You don't need to publish new content every day, but you do need to keep your product pages fresh and add new ones regularly.

Use social media to sell
Sharing on social media is a must . Share your products on your Facebook, Twitter, Instagram, Pinterest, Reddit, and other profiles. Encourage your customers to share their experiences after purchasing from your site.

Let your online store flow easily
The faster a page loads, the better it will be ranked by search engines. Your users will also not have to wait too long. Optimize your product images by finding the right balance between quality and file size.