The focus group technique is used in market research in the field of advertising and marketing. This methodology allows us to find out the opinions of a group of people about a product, service or prototype, through a qualitative interview and group discussion.
Focus groups are useful and relevant when a company plans to launch a new product or service and needs to find out what impact it will have on its target audience.
If you are interested in learning telephone number identifier philippines about this methodology and applying it to your business, keep reading!
Typically, a focus group has a maximum of 15 people hosted by a moderator. Participants do not know each other but share similar demographic characteristics, consumer behaviors, and purchasing histories.
Some of its advantages are: gathering relevant information about a product or brand, detecting areas for improvement and collecting ideas for new proposals; confirming the choice of the target audience and segmentation; providing information to create marketing strategies and campaigns.
To organize a focus group, it is necessary to take into account several factors: define the problem to be studied, correctly choose the participants and the moderator, create a script to stimulate dialogue, communicate the rules in advance and analyze the results.