UNice official website operation

monira#$1244 · Post by **monira#$1244** » Sat Jan 18, 2025 8:54 am

Based on this market background, after establishing its official website, UNice's positioning has become clearer, mainly targeting middle and high-end consumers in Europe and the United States. These middle and high-end consumers in Europe and the United States prefer wigs made of real human hair to synthetic wigs.

Therefore, all UNice products insist on 100% real hair.

UNice Screenshot 1
UNice also has refined product classification, and will develop germany b2b leads products based on the data feedback from the questionnaire and customer preferences. Wigs of different textures and styles are also released very quickly:

UNice screenshot 2
Why did UNice spend time and effort to build its own website? Actually, it is simple: to build a corporate brand and obtain more own traffic without being restricted by too many third-party platforms.

So how does UNice operate its own website?

Stimulate customer demand
When you open the UNice official website, the first thing you see is a conspicuous banner with large sliding photos of wig models and promotional texts.

On the homepage of the website, eye-catching model photos and repeated reminders of promotional discounts are reflected in many sections, as well as the special "Women's Day Sale | Start From $49" (mainly changing the label according to the current promotional activities), "Best Sellers", "New Arrivals", "Shop By Moments" and so on.

UNice uses such a multi-category and multi-scenario entrance setting to not only facilitate customers' choices but also stimulate their consumption needs.

UNice screenshot 3
UNice screenshot 4
Not only that, the product search box on the website can also help customers quickly search for products, which satisfies customers' search needs to a greater extent and increases the time customers stay on the web page. Only by retaining customers first can we better stimulate customers to consume.

UNice Screenshot 5
UNice screenshot 6
Traffic generation and retention
How does UNice attract and retain traffic?