Yellow is a color strongly associated with the sun and japan telegram warmth. It is quite positive, has a positive effect, and promotes productive communication. Many people see it as a source of new ideas and inspiration.
Green is considered one of the most harmonious. Natural and fresh, like nature itself. It calms well, but does not depress. The color of youth, health and everything natural in general.
Font – it also needs to be carefully selected when creating a company logo. In this case, business owners have two options: order development from professionals (in this case, it will be a 100% unique font that takes into account all the customer's wishes) or look among ready-made ones. Now there are many services offering fonts of any cost (for example, Webfonts.ru, paratype.ru, etc.). However, we repeat, the choice of one or another option should be based on the criteria of the functionality of the logo.
The font should clearly reflect the idea of the company. Depending on the color and different spelling of the letters, it will create different moods for potential buyers:
serif font – suitable for those cases when it is necessary to emphasize the reliability and stability of the company;
sans serif – would be appropriate for designating a modern organization that values ease and transparency of communication;
handwritten – difficult to perceive, but ideally showing the sophistication and elegance of the company;
decorative fonts – needed to emphasize a certain lifestyle or historical era.
Versatility
During the creation process, we advise you not to neglect checking the logo for versatility, because it should perform well in different situations and conditions.
The following parameters are subject to verification:
size – both in the minimum and maximum versions, the logo must be adequately perceived by consumers;
background – we recommend checking how the logo will look on different colored substrates (on a light and dark background);
simplified version - check if there is any distortion of the logo image, for example for a mobile application;
black and white format – almost every logo is printed on forms using a regular office printer, i.e. instead of color, you will get a black and white image. We recommend checking how your logo will look in this format.
Creating an organization's logo is an important attribute of brand identity, so it is necessary to immediately approach the implementation of this task with full responsibility, using clear criteria for the quality and functionality of the trademark.
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