Tactical. This type involves temporary cooperation for a short period. This could be a promotion for a holiday or an offer of discounts on the occasion of one of the companies' birthday. This technology can be used periodically and involve various partners.
Strategic. Here, two companies (rarely three) enter into a long-term cooperation agreement. They can offer loyalty programs, order joint advertising, or conduct joint PR activities.
Product placement
Marketing technologies have become firmly established in culture, and product placement is a vivid example of this. The essence of this technology is that advertising of a product or brand is embedded in the plot of a film, video game, music video or book. The spread of this practice is associated with consumers' conscious departure from traditional forms of advertising through such methods as switching channels or installing blockers on the Internet. Product placement is divided into three main types:
Auditory: In this case, characters or a voiceover mention the product.
Visual: Viewers see the logo or product through characters: for example, a sign on the street or a bottle of drink on a table.
Kinesthetic. In this variant, the amazon data package character interacts with the product, demonstrating its use: for example, by performing exciting turns on a motorcycle of a famous brand.
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Internet Marketing Technologies
This most modern marketing technology has several directions:
SEO optimization
It is necessary to attract more Internet users to the site. This can be achieved by raising any resource to the first positions or first pages of search engine results. Optimization can be internal and external.
Internal optimization is aimed at improving the quality of the site. An effective page should meet visitors' requests, contain the right keywords, and have useful, unique, and informative content. The site structure and internal links are also important aspects of internal optimization, making the web resource more attractive to users.
SEO optimization
Source: shutterstock.com
External optimization involves placing links to a web resource on other sites. Here, not only the number of links is important, but also the reputation of these third-party resources. Exchanging links with high-quality and visited sites helps improve the rating. Note that purchasing a large number of links at once and placing them on sites with a low reputation can be dangerous, since search engines can recognize this as manipulation, which will ultimately lead to a decrease in the rating of the web resource.
SMM
SMM (Social Media Marketing) is focused on interaction with consumers through social networks. Companies create and support groups, conduct surveys, contests and interact with other groups to increase the number of subscribers.
The advantages of SMM are as follows:
target audience in social networks, which guarantees higher quality traffic to the site;
Feedback from consumers helps improve the quality of products or services;
Users themselves distribute information by sharing it with friends;
more cost-effective SEO.
Disadvantages of SMM:
lack of quick returns, requiring time to generate interest and engage the audience;
no guarantees, since success in SMM depends on various factors;
ineffectiveness for promoting complex industrial goods and the B2B segment.
SMO
SMO (Social Media Optimization) focuses on optimizing a website for social media integration. Social media-integrated sites provide users with the ability to share content via social media, which includes the Share and Like buttons. This makes it easier to engage with your audience and expand your reach across social platforms.