The Importance of a Generation Strategy in Business

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Image and video ( which can itself be declined in a variety of formats) are the key words for a rapid and impactful transmission of information, as much as dataviz. Audio , which is experiencing a strong comeback, allows for multitasking when visual attention is necessary for another task. The tone to use in different formats depends more on what is deemed appropriate rather than an absolute preference. Appropriateness is thus defined by the situation and context. The subject matter, the brand that is covering it, and the platform on which it is being covered all have an impact on expectations regarding tone.


“ Sharing information about the current Russia and Ukraine mexico phone number library issue on Snapchat is not the right style or format. Snapchat is a more informal social media platform for me and I would not feel that the information shared there is reliable.” – Female, 22, United Kingdom In this context, information will be expected to be more serious and to use a respectful tone. Current events, which refer more to personal interests and entertainment, will adopt a less serious tone, closer to one's emotions and in public opinion.


The study sums it up with these words: “Traditional news media can appeal to all young people some of the time, but they definitely can’t appeal to all young people all of the time.” Another dilemma, which the Nieman Lab sums up in the title of its analysis of this study : “Readers expect media to be impartial, but they don’t reward them for being impartial.” T