Selling a Big Product Through a Mini-Course
A person chooses an inexpensive or free product for himself, works with it, evaluates it. If he likes everything, he goes further down the funnel.
We are writing a landing page.
We attract traffic to it with the help of advertising.
We offer an inexpensive (up to 1,000 rubles) mini-course or a free product.
With the help of business owner data package feedback we motivate the person to complete the training.
We suggest buying a more expensive product.
We send information via email or make calls to warm up customers who have not purchased the product.
Funnel through a trial lesson
Providing the client with trial classes/lessons helps them make a purchasing decision faster.
We attract traffic to a ready-made landing page.
We offer free video lessons/classes. Then – purchase of the main product.
Next, using mailings or calls, we warm up those who have not purchased our product.
Funnel through a free webinar or open lesson
This is a standard webinar funnel, but we recommend moving away from the classic scenario where the expert promises one thing, but in reality offers only advertising of his product and general words. It is better to honestly indicate what the client can expect during the lesson.
We promote a landing page where we offer participation in a free webinar or open lesson.
At the end of this meeting we offer to purchase the product.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Trends in online education for children
Now let's move on to trends in online education for children:
Free access
Online schools offer free courses and trial periods so that the customer has the opportunity to evaluate the product before purchasing it.
Gamification and VR
Online education is rapidly developing, new innovative methods are emerging that make the learning process more engaging and effective. For example, gamification here is a unique approach to increasing student motivation. It uses elements such as bonus points, incentives, rating tables, roles and scenarios. When this format is combined with high-quality content, the educational process becomes more productive and interesting.
In order to achieve even greater student engagement and solve the problem of lack of communication, VR technologies are now starting to play an increasingly important role. Thus, using VR glasses, lessons are created in virtual reality, where students can interact with three-dimensional objects and environments. An example of such technology is the Rumii service, which is designed specifically for organizing lessons for small groups of clients.
Gamification of online school for children
Source: shutterstock.com
It is also important to mention the concept of immersive education, which is learning in an artificial environment that is as close to real life as possible. The use of VR/AR technologies allows creating such conditions. Considering the fact that the brain is not able to clearly distinguish physical events from high-quality simulation, with the development of methods, the possibilities of e-learning become almost limitless.
Mobility