6 Steps to Engage More Prospects on LinkedIn

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80% of LinkedIn members believe that through this social network they can obtain prospects to succeed in their businesses. For this reason, it is vital to create a strategy that allows you to involve the connections on your profile with your business. Discover in 6 steps how to apply content marketing to attract potential clients.

1. Start your excerpt by showing a USP
Your profile summary should show the value you can bring to a company. This means that you should start with a USP (Unique Selling Proposition) with which your customers may have problems with their problem and you can provide a solution.

To optimize your statement and turn it into a value proposition, apply the following:

In the first lines of what you can do.
Then he counts the jobs he has done.
Make a brief description of yourself
At the end of your excerpt include a call to action (send a message, make a call, visit a website, etc.)
Remember to focus on showing how your experiences and skills can meet your prospect's need.

Engage more prospects on LinkedIn

2. Use the feed to showcase your skills
Sharing Inbound Markets is one of the best ways to do Inbound Marketing, which helps you solve your problems with relevant material.

Share content on LinkedIn about the topics you want to b canada mobile phone number list e recognized for. Also, provide valuable content that is targeted to your buyer persona – this is the profile of people who visit your profile who will realize that you are an expert on the topic.

You can share content of your own authorship or curated content. However, to do so, keep in mind:

The material you publish is of a defined line and is focused on your buyer persona.
If it's curated content, make sure to write a review on that topic.


3. Start conversations with personalized messages
Once your profile is optimized and has content that allows you to showcase your expertise, you are ready to start communicating with your clients.

A conversation can be started that allows automatic messages to be created based on your profile information and activity.

For example, if your prospect has a position as a graphics team manager at an agency, the message will appear similar to this:

“Hi Juan, who is responsible for graphic design at the XDesign agency. I would like to show you a technique that I used for my previous design work that I think can help you…”

That way, you can start a more personalized conversation with your prospect, allowing you to increase the chances of receiving a response.